PROJECT TYPE(s)
ADVERTISING, BRANDING
PROJECT COMPLETED
DECEMBER 2024
CREATED FOR
SCHOOL PROJECT
OVERVIEW"PRIDE IN ACTION"
This fundraising ad campaign had a purpose to raise awareness and support for important causes brought by a non-profit organisation. I chose the Trevor Project, a vital support line for LGBTQIA+ youth. As a person of that community, I am deeply passionate about protecting and uplifting young people.
PROCESS"Pride In Action" came from this mission, a fundraising event designed to educate people of LGBTQIA+ history and provide ressources for those who may be silently struggling. To keep an inclusive and accesible design, I created a set of characters representing a range of personalities, genders, and disabilities. . This is translated through my design in a colourful yet simple aesthetic.
RESULTThe campaign included an informational pamphlet, two outdoor advertisement banners, and a motion ad for digital media. Over the course of several weeks, I refined the concept and design, ensuring every detail was perfectly finished.
